About Us

Overview

J9 Ventures, a business division of JPL, is in the business of Web, WAP & Text based Value Added Services, Products, Platforms & Solutions for consumers and corporate customers.

The consumer centric services offered by J9 Ventures range from Permission Based Content Sales, Contesting, Utility Based Services like Digital Classified Platform and Home Shopping. The corporate solutions include be-spoke solutions for enterprises based on the need of a business and Brand specific lead generation solutions and recall centric solutions.

Currently J9 Ventures boasts of the best talent from telco & media industries which has resulted in a world class team of entrepreneurs who are looking forward to aggressively march ahead in the VAS domain.

The guiding principle of J9 is constantly innovate, ideate & initiate to create best services & solutions.

Mission and Visionary Goal

To be the most notable digital consumer services enterprise by 2010 by offering unique, user friendly and consumer insight driven pioneering services created and driven by the best man-power in the industry.

Core Values
  • Consumer comes first
  • Challenge limits
  • Leadership in thinking
  • Results rule
  • Celebrate manpower

Milestones

  • MVAS business grown 6 folds since inception in April 2007
  • Home Shopping business launched with a promise on best value across 11 States
  • Launching India's first platform agnostic user generated content based classified platform khojle.in which will be accessible through Web, Text, WAP and Symbian application
  • Launching first of its kind online contesting portal Jeetle.in with reverse auction format to start with
  • Aggregated 30 Million responses on contesting products during last fiscal
  • One of the largest aggregators for State Board Exam Results during last fiscal

Team

Rajeev Dhal
Country Head

Rajeev has been working across a mix of Media, Content & Digital Value Added Service companies encompassing Mobile VAS & Solutions, Home Shopping, Participation TV, Branded Content, Brand Activation Strategy and Strategic Media Planning in the last 13 years.

Post completion of Media Planning Specialization (MICA) he started with a Media Planning assignment at Ogilvy & Mather followed by assignments across other WPP companies viz. JWT, GroupM and ShowM spanning across a period of 10 years. The next destination was Cellcast, a leading Participation TV content production company, offering an enriching experience of one year.

The current assignment is to set-up J9 Ventures for the JPL group - one of the largest Media houses in India with $1Bn market cap. The mission at JPL is to establish J9 Ventures as a leading Value Added Services & Solutions company. J9 Ventures has been envisioned to offer world class products & services ranging from Mobile VAS, Home Shopping and On-line gaming services to consumers across India and other foreign territories.

Work is the only critical hobby so far and I always say "I don't work; I am just living my passion".

Shekhar Suman
Head Business Development & Technology

Technically sound and business savvy management professional with a pioneering career reflecting strong leadership qualifications coupled with "hands on" expertise in Telecom IT, Value Added Services in GSM backed with about 9 yrs of work experience. Prior to this assignment, he was with Indiatimes.

News and Blog

Jagran launches consumer shopping division, J9 Shop
Tarana Khan | agencyfaqs! | New Delhi, September 27, 2007


Rajeev Dhal

 J9, the enterprise division of Jagran Prakashan (publishers of the daily 'Dainik Jagran'), has launched a consumer shopping division called J9 Shop.

Customers can place orders for J9 Shop products advertised in 'Dainik Jagran' through their call centre and SMS short code. The company has decided to take the voice and SMS route because "the focus is on the semi-urban and non-metro markets", said Rajeev Dhal, country head, J9, in a conversation with agencyfaqs! This includes cities in Uttar Pradesh, Uttaranchal, Bihar, Jharkhand, Himachal Pradesh, Jammu & Kashmir and Punjab.

The products on offer have been chosen to cater to these markets, where there is a demand for reasonably priced mobile phones and other electronic products. The product inventory includes DVD players, home theatre systems and music players. According to Dhal, all the products come with 100 per cent warranty. After the customer sees the ad in the paper, he can send a SMS to the short code, upon which an executive gets in touch with him and takes the order. He can also place his order by calling directly. Payments can be made through cash on delivery or credit card.

J9 Shop will bank upon the newspaper's circulation of 2.2 million to spread the word to customers. Dhal adds that attracting customers through print is the best way to reach their target audience, which is not very Internet savvy. Apart from courier companies, the company is also considering using the services of the postal department to deliver in hard-to-reach locations.

The Internet, however, figures in J9's expansion plans. The company is expected to launch a shopping portal, www.j9shop.com, in a month's time. "The online shopping space is already cluttered. We plan to launch our site with products that are unique," says Dhal.

Interestingly, J9 is considering an offline model to J9 Shop. "We also plan to expand by creating retail touch points across markets, possibly using 'Dainik Jagran's classified booking centres. They will offer the touch and feel factor to customers."

J9 Shop is the second vertical of J9, which was launched in January. The first vertical, J9 Mobile, was launch in April and is involved in the creation of mobile content for subscribers and operators. According to Dhal, J9 Mobile has grown 20 times since its launch, and has received 10 million hits.

The company will also launch up to four other verticals, especially in the digital entertainment space.